Starbucks VIA Italian Roast = Meh

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Originally uploaded by gservo

Compared to other Instant Coffee’s , Like Nescafe taster Choice Columbian, the VIA Italian Roast Is not bad. It Mixes Better, faster, seems more flavorful. Is it the best thing since sliced bread. NO . (About the coffee in question Visit Starbucks website - http://www.starbucks.com/VIA/)

To me, Starbucks really does not make good coffee anyway, expensive, utility coffee at best, and the Via Reminds me of what they sell in the store. It’s a good attempt at something others have been doing since World War 2, I believe. The worse thing starbuck could of done was make the coffee bad, they did not. BUT I think they spent too much time on the aesthetics of the coffee, the fineness of the powder and the packaging, and what the coffee would be served in and not the coffee.

If you’re in a fix, this is Decent, but expensive convenience coffee. It your actually care about what coffee you drink and how you drink it, this is not for you. Get a French Press Coffee Tumbler, grind your coffee, separate out it out to 2 or 3 servings and have some access to hot water. You will get better coffee that way and probably spend less. Or drink water its better for you anyway.
Oh and Why the hell do I want to go to StarBucks to by INSTANT COFFEE, I think that is such a STUPID idea.

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